Advertisers! Feel free to use this idea for your 30-second commercial spot!
Overhead shot of someone sleeping in bed.
Narrator:
Are you one of the millions of Americans who suffer from automatic arm syndrome?
An alarm clock goes off. Without waking up, the person in the bed shoots out his/her arm, whacking the clock and stopping the noise.
Narrator:
Well, now there is a cure.
Insert product. Insert product pitch. Insert narrator reading ad copy.
Shot of person sleeping in bed with the camera at eye level. Behind them the alarm clock clearly reads “9:48.”
Narrator:
You need [product name]… Because your boss doesn’t think automatic arm syndrome is a good excuse.
The person in bed opens his/her eyes wide in a full-on panic.
Thursday, November 09, 2006
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